Cast

Strategy

We wanted to design a new podcast app that makes publishing and monetization simple. The challenge was that podcast platforms currently have no out of the box solution to publishing. Wouldn’t it be better to be able to get a podcast started with minimal software knowledge? Cast is an evergreen podcast platform tied to a strong community experience of podcast publishers and listeners. Cast offers out of the box editing capabilities to the novice user to the expert user in need of a robust toolset.

Scope

Listener

Catalog & Search

Podcasts categories (G)
Limited listening as guest (G)
Subscribe / unsubscribe to a channel
Subscribe / unsubscribe to a podcast
Save and like podcasts
Share podcast/Channel (G)
Content suggestion user to user
Content suggestion content to content
Save progress on podcasts
Playlist
- liked, save for later, last viewed
- Remove podcasts from lists
- Custom order

Playback

Exclusive Content
Ad-free shows

Playback

Audio Player functionality (G)
Persistent Audio Player (G)

Publisher

Channel

Edit
Overall Metrics

Content Creation

Create, Edit, Schedule, Publish Podcasts
Create, Edit, Schedule, Publish Episodes
Upload Intro Audio
Upload Podcast Audio
Advertisement Injections

Profile

Organize channels
Profile Management
Billing
Custom Imagery
Monitoring
- Subscriber Count
- Subscribers also liked
- Ad revenue per subscriber & revenue per podcast/episode
- Highest viewed podcast
- Non-subscribers

Business

Revenue

Freemium publisher account based on listenership
Paid enhanced publisher tools
Partner advertising

Content

Paid exclusive content
Cross indexing of categories based on channel & content
Filtering
Robust Sharing of Content
Paid Transcribing Features
Three clicks to Upgrade

Security

Email authentication
Password protection
Safe digital commerce

Structure

We defined our podcast catalog as the foundation of our application. Guests listeners, Registered Listeners and Publishers alike would all begin their sessions on the catalog. From there we defined a clear path to become a publisher and begin producing their own content. Our flows have been defined as follows: